Online Advertising in the Headlines
The Questions asked by the Microsoft bid for Yahoo!
The high profile news reporting of Microsoft's $44.6 billion (£23bn) bid for Yahoo! (see
Economist 7th February Microsoft v Google) has not only highlighted the enormous growth of online advertising,
but also the importance of online advertising to businesses of all sizes, throughout the world.
It is almost beyond argument that businesses which aren't using online marketing are missing out. Perhaps just as important, however,
are the huge amount of businesses, large and small, who aren't using online marketing effectively.
Possibly due to this spotlight on paid advertising, we have had a massive number of enquiries so far this year, from both large and small companies, seeking professional management of their PPC campaigns. The enquiries have come either from people realising that PPC is not quite as straightforward as it looks and wanting us to set up and manage campaigns from the start, or from companies wanting us to take over their existing campaigns because they are not getting the results that they had expected.
It's maybe because Google, Yahoo and Microsoft strongly promote the simplicity and ease of their services that Paid search has acquired a perception that any fool can do it. I suppose its like cooking, painting or undertaking medical surgery. On the face of it, it's quite straightforward.
It might only take a surgeon minutes to remove your appendix but it took them over seven years to gain the skills to do it. Picasso, when challenged how he could justify charging thousands for a drawing that took him only seconds to complete, claimed that the drawing didn't take seconds; it took him a lifetime to learn how.
In this newsletter we see how online marketing really is the most effective form of advertising, how paid search can be used to make your business much more profitable and how online marketing success is not just about getting people to your website.
» Find out if You and Your business could benefit from More Profitable Search Marketing. Call us now on 0845 6212068 or ask us to contact you!
