Welcome to this Quarter's:
Specialist Online Marketing Newsletter (Q1 Edition)!
Our Newsletter aims to keep you informed, updated and even entertained (!?!) about the world of online marketing and search
marketing. It also, hopefully, provides you with a few ideas on how to save money, make money and improve your business.
Don't be afraid to tell us of changes you'd like to see or things you'd like covering. If you wish to contribute then please feel free.
But for now, sit back and read on.....
Online Advertising in the Headlines
The high profile news reporting of Microsoft's $44.6 billion (£23bn) bid for Yahoo! (see
Economist 7th February Microsoft v Google) has not only highlighted the enormous growth of online advertising, but also
the importance of online advertising to businesses of all sizes, throughout the world.
It is almost beyond argument that businesses which aren't using online marketing are missing out. Perhaps more importantly, however,
are the huge amount of businesses, large and small, who aren't using online marketing effectively.
...Read more»
How Paid Search Marketing Really Is the Most Effective Form of Advertising
For a number of years we've been banging the drum about how paid search marketing is the most effective form of advertising. This is now starting to be understood by a growing number of people (hence the above story). In the following case study, we show how a small offline business has used search marketing to launch and grow their business and how it has been, by far, the most effective form of advertising they've undertaken. ...Read more»
THREE TIME AND MONEY SAVING TIPS
1. Save on What You Buy!
If you put your business expenses (or any expenses for that matter) on a credit card, you could save 5% of everything you spend
(that's £50 per £1,000 of purchases) by using an
American Express Platinum Card
. Take one out today and save 5% of what you spend!
...Sign up to a 5% Cashback Amex Now»
P.S. if you want an interest free loan for 15 months get an
Egg card with 0% on balance transfers for 15 months
(that's 15 months interest free)!
2. High Quality Low Cost Broadband
I've just switched to O2 Broadband because it offers high quality, fast broadband at
less than half the price I was paying previously, plus it's backed up by O2, who,
in my opinion, are currently the best mobile phone service providers and who I've been delighted with. I also called
O2 Broadband to query something and they a) answered the phone in a couple of rings
and ) were very helpful. The same call to BT Broadband
took over half an hour.
O2 Broadband offer 3 packages from
£7.50 per month for an 8 Meg connection, £10
for a 16 Meg service and £15 for a 20 Meg download speed. There's a free
Wireless Box included, Free Connection until the 31st March and a 100 day money back guarantee. These prices are for O2 customers (they're £5
more for non O2 subscribers) but if that's a problem you can always sign up for a
great O2 mobile deal.
...Switch to O2 Broadband Now»
3. Save on Car Insurance
The other day I renewed my car insurance with
Swiftcover and was amazed by the savings. It was incredibly easy and they have an online service which means
you can download documents as and when you need them, without waiting for the contents of half a forest to arrive in the post,
ages after you actually needed them. They also have UK call centres if you need to talk to someone.
Swiftcover are part of AXA,
they guarantee the cheapest car insurance or your money back
and I tried out 4 of the leading price comparison sites and they came top of all of them.
...Check Out Your Savings Now»
Bonus Tip
If you do a lot of online shopping sign up for
e-cashbackand get cashback on all your purchases.
Make Your Business More Profitable with Search Marketing
For many of us business is a juggling act, not least balancing capacity and resources with orders and sales. Under utilised capacity can seriously affect your profits but over utilised resources can have an equally damaging effect in the longer term. Use search marketing to balance out your peaks and troughs... ...Read More»
How to Avoid the Cardinal Sin of Online Marketing
Online marketing success is not just about getting people to your website. Marketing a site without having established a rock solid conversion process is like pouring water into a leaky bucket. The more you pour, the faster it flows out at the other end. ...read more»
And Finally...
When you're working hard it's good to switch off and enjoy a little bit of what you fancy. If you're like me, and like to indulge in a glass of something every now and again, then why not? Blow the medical doomsayers! I came across this really reassuring and interesting documentary detailing how beer really is good for you.
So that's it for now. If you've enjoyed it, tell your friends (and also us!) If you haven't, please tell what you'd like to see different next time. In the meantime, however......
Find out if You and Your business could benefit from More Profitable Search Marketing. Call us now on 0845 6212068 or ask us to contact you!
Sign Up to Receive Our Free Quarterly Newsletter (you can unsubscribe at any time):-
- Book a Free Appointment to Meet with Specialist Online Marketing »
- Find Out More About Search Engine Marketing and PPC Management »
- » Read the Specialist Online Marketing October Newsletter
February 2008
